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2010 FAB AWARD WINNER
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click photos to see larger images What happens when a hip modern ad agency makes the move into a historic building originally built in the early 20th century as a Chevrolet dealership and assembly plant? The design process of Modern Climate’s new space, located in the top two floors of the historic Pence Building in Downtown Minneapolis, was a truly open, three-part collaboration between client, design team and a building with a story to tell. Their new home needed to accommodate their functional needs - flexibility, changeability and an open collaborative work process – while also reflecting the direction in which Modern Climate saw themselves evolving within the world of advertising: a smaller agency that could compete with the big guys, and deliver. The overall design solution reveals a practice in restraint - one that implements a solution to the design problem in the simplest way possible, with a simple material palette that integrates with the building’s layers of history.
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Herman Miller / Intereum KI / Tim Healy & Associates S+T Office Interiors Group |
Bolyu Contract Carpet Designtex Formica Corporation General Office Products w.d. frederickson, inc. |
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