Be a Visionary.
Be a Leader.




May 31, 2017


7:30 - 8:15 AM Registration & Networking (breakfast & coffee served)

8:15 AM Welcome and Introduction

8:30 AM Keynote by Grace Bonney

10:00 - 11:00 AM VIP Meet & Greet with Grace Bonney


Guthrie Theater
818 2nd Street South
Minneapolis, MN 55415


(general admission)

$75 member

$65 student member

$100 non-member


155 general admission

Tickets sales will open April 5 (open to Annual Sponsors March 22)

Please note: audience photographs and/or video may be taken at this event. By nature of your attendance, you are granting permission for your image, voice and likeness to be used for marketing purposes.


View full event calendar


Who are YOU bringing to Vision?

Vision is a speaker-centric, energetic, breakfast event focused on creativity, professional growth, and optimism. Our renowned speaker, Grace Bonney, founder of Design*Sponge and author of In The Company of Women, will energize, entertain, and enlighten you, putting pep in your step for days or even weeks to come.

Just like creativity and innovation, Vision isn't just for designers. Bring your client and learn side-by-side how to unlock your inner creativity. Don't just take it from us - listen to what previous attendees had to say.

"Dynamic, engaging, and thought-provoking."

"I had an extra positive attitude the rest of the day because of this event!"

"Very fun, socially and professionally."

"Sometimes we get caught in the daily grind; we forget to dream and think outside the box."

"Inspiring for what design can be and do."

"Always a great, inspiring, thought-provoking event."


Grace Bonney

Grace Bonney is the founder of Design*Sponge, a daily website dedicated to the creative community. Design*Sponge was founded in 2004 and currently reaches nearly 2 million readers per day. She has amassed almost 2 million combined followers across all social platforms. Bonney has worked as a contributing editor at publications such as House & Garden, Domino, and Craft magazine. She is passionate about supporting all members of the creative community; she runs an annual scholarship for up-and-coming designers, writes a free business column for creatives, and is the host of a weekly radio show, After the Jump. Her first book, Design*Sponge at Home, is a national bestseller. After 12 years in Brooklyn, Grace now lives in New York's Hudson Valley with her wife, Julia, and their three pets. You can find her on Twitter, Instagram, Facebook, and Snapchat @designsponge.


In the Company of Women

IIDA Northland is pleased to offer hard cover copies of In the Company of Women by Grace Bonney for purchase as an add-on to your ticket purchase. Grace Bonney will field your questions and comments regarding this book and related topics during her Q&A session, sign copies, and dive in deeper as part of the VIP meet & greet after the event - see our sponsorship opportunities for more information!

Across the globe, women are embracing the entrepreneurial spirit and overcoming adversity to start their own creative businesses. In the Company of Women, Grace Bonney' s new book, features interviews and portraits of 100 of these exceptional leaders across a diverse range of races, ages, backgrounds, and industries. There are young media titans and mother­daughter fashion houses, hoteliers and ceramicists, tattoo artists and architects. Each inspiring interview is accompanied by lush, original photographs of the women in their workspaces-and together, the women's stories paint a beautiful picture of what female entrepreneurs can achieve if they work hard and support one another. Chock-full of practical, empowering advice for the next generation of entrepreneurs and makers, these interviews offer insights into what success really means, overcoming obstacles, staying true to yourself, and so much more.



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