The 10th Annual Minnecon will be held at Target Field on Thursday, August 10th. The day will be full of new commercial product introductions, educational programs, student events, and networking for designers and manufacturers’ representatives.  If you’re a student registered to attend PIQUE, click here for more information. PIQUE is currently sold out!

See below for CEU and Keynote details. Pre-registration is now closed. Onsite registrations are available for CEUs (based on availability).

Did you miss the Know Before You Go? Check here for those details.

Check out the Vendor Hall Map.

Are you an Exhibitor with questions? Look here first!

NEW this year: Learn to Grow  Product Networking



August 10, 2017


Tradeshow: 12:00-6:00pm

Happy Hour: 4:00-8:00pm

*see below for details on lunch keynote and CEU’s


Price (tradeshow only)
$900 for booths (sold out) free for attendees! Attendees may register onsite.


Target Field, Legends Club

Target Field Map-Directions

Getting to Target Field

Thank you to our Minnecon Event Sponsors! Designtex/GOP | Ditty Rehkamp | Stone Peaks Ceramics | Atmosphere | Water Design Group/Toto | Laminart | Wieland | Staples

Minnecon CEU’s

Target Field Skyline Suites

IIDA Members: $15
IIDA Student Members: $15
Non-Members: $35
Student Non-Members: $35

60 (per CEU)

Please contact prodev@iida-northland.org for questions.

9:00-10:00 - CEU #1 with BWBR - Building Energy: How Self Esteem Brands/Anytime Fitness Leverages its Facility to Better People

9:00 – 10:00
Please allow at least 15 minutes from the time of check in to walk to the Skyline Suites.


Course Description / Learning Objectives:
Can a workspace send people home with the same amount of energy that they bring to work? While companies often talk of creating offices that are energized, Self Esteem Brands – parent company to Anytime Fitness – sought to go further, creating a “kinetic workplace” where the facility creates movement, choice, and connections leading employees to a healthy lifestyle. This presentation and tour will help attendees understand and recognize the following learning objectives.

Learning Objectives:

  1. The influence culture has on the design of office spaces for work, training, and socializing
  2. How the built environment plays an important role supporting employees in their healthy living choice and goals
  3. The impact that sustainable design strategies for healthy indoor environments and site integration has on workplace programming


Jennifer Stukenberg, NCIDQ
As an associate principal and workplace specialist at BWBR, Jennifer Stukenberg has more than two decades of experience in the architectural and interior design field.  Jennifer works with organizations to create a workplace strategy that not only helps them achieve their strategic goals, but improves the lives of their employees. A regular contributor to the national “How To” column for The Business Journal on design and workplace, Jennifer is recognized for her advocacy of environments that improve both the physical and mental health of building occupants.

Rochelle Maresh, CID, NCIDQ, LEED AP ID+C
Rochelle is a workplace strategist at BWBR, connecting the dots between clients, business drivers and strategies that support mobility and balance in the workplace.  She approaches design through the lens of personal health and wellness, elevating people to perform at their best. With more than two decades of experience, Maresh is a regular guest lecturer and has served on professional advisory boards at University of Wisconsin-Stout and Dakota County Technical Center.

SOLD OUT! 10:15-11:15 - CEU #2 with Ariane Laxo - A Positive Psychology-Informed Approach to Workplace Design

10:15 – 11:15
Please allow at least 15 minutes from the time of check in to walk to the Skyline Suites.

Course Description / Learning Objectives:

Can the spaces we design affect the happiness of those who use them? This course suggests that they can, by blending design research and literature and theories from the field of positive psychology, the study of the conditions and processes that contribute to the flourishing or optimal functioning of people, groups, and institutions (Gable & Haidt, 2005). Participants will be introduced to several core theories and research findings from positive psychology that can be used to create thriving design teams, a positive client-designer relationship, and to inform the design process, resulting in higher worker and client satisfaction.


Learning Objectives:

  1. Define positive psychology and explain how it differs from traditional psychology
  2. Compare key tenants of happiness to design features attributed to workplace satisfaction
  3. Illustrate the core components of a successful team
  4. Demonstrate how the designed interior environment can foster creativity and flow




Ariane Laxo, CID, LEED AP ID+C, EDAC
Ariane Laxo, CID, LEED AP ID+C, EDAC is a senior interior designer at HGA Architects and Engineers with expertise in workplace, cultural and sustainable design. She has led primary and secondary research studies at HGA, and works to inform all of her projects with credible and reliable evidence. Ariane serves as co-chair of HGA’s sustainability council, and has led the firm’s resilient design task force for the past two years. She is currently taking a Certificate in Positive Psychology course, and has been applying research in positive psychology to the design work and culture at HGA.

1:30-2:30 - CEU #3 with Allsteel - Mobility in the Workplace

1:30 – 2:30
Please allow at least 15 minutes from the time of check in to walk to the Skyline Suites.

Course Description / Learning Objectives:
Workplace Mobility. What is it and how do you plan for it? Building on foundational information – what is driving mobility, defining where, when and how it is taking place, and what all the terms mean – the course identifies different approaches organization can take to support mobility in their workforce, the benefits and challenges of different approaches, and the critical importance of addressing people, technology and place when assessing mobility and creating a defined mobility program.
Learning objectives:

  1. Define the drivers of workplace mobility
  2. Understand how organizations and workers approach mobility
  3. Identify the tools and metrics available to measure mobility
  4. Recognize the people, technology and spatial components of workplace mobility


Jan Johnson, FIIDA, LEED AP – VP of Design and Workplace Resources
Jan has spent her career strengthening the correlations between business strategies and the planning, design and management of work environments.

Prior to joining Allsteel Jan practiced as a designer for several years, then as a strategic planner and workplace consultant for Perkins + Will and HOK/Consulting (now Advance Strategies.) While with HOK she worked on site at Sun Microsystems for several years and co-led the team that developed Nortel Networks’ groundbreaking Workscape Improv program.

Jan is highly respected as a workplace strategist and frequently writes and speaks about workplace topics. She was co-chair of IIDA’s Knowledge Center during its development and currently serves on the Council for Interior Design Accreditation board and on the Knowledge Advisory Panel for CoreNet Global’s Workplace Community. She has taught courses in CoreNet Global’s Master of Corporate Real Estate (MCR) program since 2009 and recently helped develop the core competencies that define workplace strategy and the related content for CoreNet Global’s three new MCRw courses.

Jan contributes to setting Allsteel’s annual research agenda and to interpreting Allsteel’s and others’ findings into a rolling three-year product development strategy. She is also frequently involved in the development of new products.

She has a BS in interior design from Purdue University and an MBA from Indiana University.

3:00-4:00 - CEU #4 with Patcraft & Shaw - Design with Intent for the Future

Please allow at least 15 minutes from the time of check in to walk to the Skyline Suites.

Course Description / Learning Objectives:
As we move beyond the single attribute of recycled content to meet LEEDv4 requirements, we must find a way to simply for the process. To meet the changing industry demands, we need to understand what is required, how we can implement these changes, and why our industry positively impacts on the health of our population and planet. This session with explain LEED v4 criteria like EPD, C2C, HPD, and Declare, and show how design leaders all over the country are using tools like Mindful Materials, Portico, and other programs to implement these changes into their organizations.

Learning Objectives:

  1. Recognize your role as an influence in driving sustainable building products. How can we change the way product are made together?
  2. Understanding the key attributes of sustainable building products.
  3. Understanding how to translate product certifications and declarations into conversations.
  4. Learn which industry tools are available to help inform the way you select and specify building materials.



Tim Conway, VP Global Accounts Sustainable Development, Shaw


As a flooring industry expert, Tim Conway is focused on the positive affects that sustainable flooring products have on our buildings, and more importantly, the people that occupy and live in the spaces we design.

Tim has worked closely with Bill McDonough and the internal team at Shaw for the past twelve years developing and maintaining Shaw’s Cradle to Cradle certifications, HPDs and EPDs. His unique role at Shaw enables him to drive the communication between clients’ requirements and the product development team at Shaw. He has presented at GreenBuild, Living Future, and Design Future Council and has been an integral part in the development of healthy carpet specifications for clients all over the world.

Tim is passionate about collaborating with clients to develop flooring specifications that are safe throughout a product’s entire supply chain, from raw material chemical building blocks to end of life replication. He has a unique ability to translate complex systems like Cradle to Cradle and HPDs into simple stories that empower change and deliver buildings that have positive intent for the future of our people and our planet.

Minnecon Keynote

Target Field Townball Tavern

IIDA Members: $50
IIDA Student Members: $50
Non-Members: $60
Student Non-Members: $60


Please contact prodev@iida-northland.org for questions.

SOLD OUT! 11:30-1:00 - Keynote Lunch with Greg Benson, Founder/Co-Owner of LOLL Designs

11:30-12:00 Plated Lunch

12:00-1:00 Keynote
Please allow at least 15 minutes from the time of check in to walk to the Townball Tavern



Greg Benson, founder and CEO of Duluth based Loll Designs, will be speaking about growing a start-up from scratch, what it means to be “made in the USA”, how design is everything, and distributing products globally but thinking locally.



Greg Benson, Founder/Co-Owner of LOLL Designs

“I’ve literally climbed some mountains and sailed a few seas,” jokes Greg Benson, an enthusiastic outdoor addict who enjoys sports like biking, trail running, snowboarding, and sailing. It was this adventurous, exploratory aspect of his personality that resolved Benson to avoid the traditional corporate world.  “I was hesitant to get behind a desk in an office. I knew I wanted something different but didn’t really know what that was,” he says simply. “Working with my hands outside seemed like a good place to start looking.” Benson grew up with the founders of Rollerblade Skates in Bloomington, Minnesota and had worked for the company on and off for years. Along with his brother and another friend who also worked for Rollerblade, the three noticed a trend of cities installing skate parks. Being entrepreneurial, they decided to start a skate ramp design/build company and in 1997 they founded municipal skate park manufacturer, TrueRide, in Duluth, MN.


Greg’s next adventure was Loll Designs, initially coming out of a desire to use excess material from skate ramps.  And his goal? To make sustainable outdoor furniture that is high in design, low in impact on the environment, and socially responsible.  “I want Loll Designs to be a unique outdoor furniture brand that represents how manufacturing can offer more than cheap plastic throw-away furniture,” says Benson. Greg’s entrepreneurial spirit shines through as he expresses his desire to, “have a made in USA product with global distribution, appeal, and respect by his peers. Outdoor furniture is really fun for me right now.” Finding success and a new direction with Loll, TrueRide was sold in 2007 after 10 years and more than 450 skate parks installed worldwide.


Graduating with a degree in Literature and Geography from the University of Minnesota with aspirations to become an environmental writer helped solidify his strong beliefs that a business should be responsible not only to its customers, but also to its employees and the planet at large.  Loll Designs also originated from this mindset of using materials economically and ecologically. Benson’s interest in Loll Designs, however, doesn’t just end there. Passionate about design, Benson’s initial sketches often become fully realized products. Benson is inspired by notable twentieth century modernist design, and these influences shine through in the unembellished finished products. Three of Benson’s designs, the Cabrio Lounge Chair (2009), Pliny the Lounger (2011), and the Lollygagger Lounge (2014) are honored with Good Design Awards by the Chicago Athenaeum.


In his free time Benson experiences the joys and tribulations of raising three teenagers with his wife of 17 years. “I’ve worked hard to build a company that creates high quality sustainable products in the USA and also treats customers and employees with respect,” says Benson. “It’s not all about me, it’s about how everything is connected.”


Loll Designs is based in Duluth, Minnesota and employs nearly 50 people. Loll’s products can be found online at lolldesigns.com and at high end retailers throughout North America and abroad. Half of Loll’s business is for commercial projects like restaurants, hotels, waterparks, and cruise ships.

Pre-Registration is now closed. Onsite registration available



Contact: Minnecon@iida-northland.org



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