Fallon is an agency that values its people. A business that values its community. A creative powerhouse that values imagination and growth. After years in a headquarters that was all about the surface of advertising, Fallon envisioned a headquarters with substance. The result: a space that dares to reveal the truth in advertising: talent matters most.

Employees and visitors are welcomed to Fallon with warmth and respect that is quintessentially Minnesota, expressed in textures, materials and images from nature. The central reception element is the working fireplace and over-scaled hearth, which warms visitors and provides a gathering focus for the Fallon team.The design traverses and integrates the three-level space using a tree metaphor: organic strength and dynamic transformation. The space proceeds from roots in common amenities, up to a strong trunk with sturdy branches from which clients can see their future. One more flight up and you're in the leafy, lush canopy where the big ideas ripen.

The workspace is about comfort and dignity. A range of settings lets individuals choose how and when to focus and how and when to collaborate, learn, socialize and recharge. Fallon shifted from 100% open plan to 50% enclosed offices to underscore support for heads-down work. The internal space has the feel of a newsroom, permitting visual and social connection. Collections throughout help establish group and individual identity within the larger Fallon identity.